by Steve McClellan
Bosetti succeeds Kris Magel, who was promoted to President of Initiative U.S. in November. She'll report to David Cohen, President US, Magna Global and … Read the whole story
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by Richard Whitman, Columnist
A Los Angeles Craigslist listing from a "growing media and entertainment agency" seeks "a female with a great voice to set appointments with small … Read the whole story
by Steve McClellan
Stein, who left Razorfish about a year ago is taking on the new role of General Manager, Head of Brand Group and will lead … Read the whole story
by Larissa Faw
Publicis Groupe's Razorfish will be responsible for Bayer's allergy, skincare, and nutritional/gastro brands, such as Coppertone, Aleve, Claritin, and Alka-Seltzer. iCrossing will oversee Bayer's … Read the whole story
by Larissa Faw
A new campaign with actress Alyssa Milano is designed to reposition the well-known Atkins diet as more accommodating to everyday people and to debunk … Read the whole story
by Joe Mandese
GroupM's MediaCom unit has struck a deal with biometric tracking firm Realeyes that will incorporate emotional measurement of consumers into its content testing and … Read the whole story
COMMENTARY
by Jason Bier
The Federation for Internet Alerts (FIA) is one such organization unifying the ad industry to save lives with real-time alerts, such as AMBER Alerts, … Read the whole story