A 'Bloomberg' report on the development cited unidentified "people with knowledge of the matter." Publicis wants to structure a deal, said to be in … Read the whole story
Penning a piece for MarketingProfs, R2Integrated CEO Matt Goddard thinks he's finally cracked the nut. And it's all about becoming more military-like. Read the whole story
The film, the third in the "Kung Fu Panda" franchise, debuts January 29. The Super Bowl airs one week later on February 7. To … Read the whole story
Baltimore-based GKV has served as Medifast's creative AOR since 2014. The client indicated that it did not have AOR incumbents for media or social … Read the whole story
The agency is designing a new global ad campaign for the extreme fitness company called "We Are Tough Mudder." The creative introduces the #ItsAllBeenTraining … Read the whole story
- COMMENTARY
Your SEO is firing on all cylinders. There's unique, fresh content on your Web site. It's mobile-friendly and well-organized. You've cleaned up all broken … Read the whole story
Tough Mudder, you're on my bucket list. The company launched its first global ad campaign, "It's All Been Training," the first work from its … Read the whole story
Team One hired Jennifer Bolt as executive director of idea communication, responsible for paid, earned, owned and shared media. The agency's Idea Communication group … Read the whole story
Sitecore, a manufacturer of experience management software, tapped Eastwick to handle its US PR account. The Sitecore Experience Platform manages content, supplies contextual intelligence, … Read the whole story
