by Joe Mandese
Agency of the Year profiles don't normally begin with a disclaimer, but MediaPost's awards aren't like those of other trade publications, so this profile … Read the whole story
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by Richard Whitman, Columnist
Way back in 2007, Cramer-Krasselt famously resigned the CareerBuilder account after the brand said it would place the account in review when the Super … Read the whole story
by Steve McClellan
WPP CEO Martin Sorrell is the fifth best CEO in the world according to the Harvard Business Review. That ranking is based predominantly on … Read the whole story
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by Richard Whitman, Columnist
Publicis Worldwide New York has promoted Carla Serrano to CEO. Previously, Serrano was chief strategy officer of Publicis Worldwide North America. She joined the … Read the whole story
by Steve McClellan
For decades marketers and agencies have tried to react quickly to consumer trends and keep track of changing perceptions of brands. In the increasingly … Read the whole story
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by Larissa Faw
Peeps and its agency Terri and Sandy are celebrating Groundhog Day with the #VotePeeps initiative. Read the whole story
by Larissa Faw
Publicis Worldwide New York is promoting Carla Serrano to CEO to oversee its New York office. This move signals Publicis' current priority on redefining … Read the whole story
by Laurie Sullivan
YouTube cracked the door a little wider Wednesday, making its Real-Time Ads tool available to an increasing number of brands. The ad unit will … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Campbell Ewald must face a potential class-action lawsuit for allegedly sending unsolicited text messages as part of an ad campaign for the Navy, the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Dave Morgan wrote an insightful column last week about how ad tech is going to get eaten up by marketing tech in 2016. Dave … Read the whole story