• by Amy Corr  @MediaPostOTL, January 20, 2016

For marketers, 2016 seems to be the year of having adults relive their youth in one way or another. The latest brand to walk this line is General Mills. Apparently, all the sugary awesome cereals of our childhood were bad. That cannot be said for the current generation of kiddies. The company has vowed to make cereals free of artificial flavors and colors and the first wave of updated cereals -- Trix, Reese's Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios and Fruity Cheerios -- has hit store shelves. Supporting the launch is "Again," an adorable 60-second TV spot seen through the eyes of children and the sheer joy they have in doing something they love over and over and over. Whether it's ice skating, running through a maze, flying a remote-controlled airplane, or hearing ghost stories, kids want to do it again and again. Eating their favorite cereal is no different. It also takes their parents down memory lane when they nosh on cereals they haven't eaten since childhood. "Love cereal again" closes the ad, seen here and created by McCann NY.