• by Larissa Faw , January 20, 2016

Publicis Worldwide New York is promoting Carla Serrano to CEO to oversee its New York office. She will serve on a leadership team that includes NY chief creative officer Andy Bird; chief digital officer, North America, Dawn Winchester and Nathalie Fagnan, chief operating officer, North America.

This move signals Publicis' current priority on redefining client relationships versus the more nuts-and-bolts fundamentals of a traditional agency network. Serrano first joined the network in 2014 as chief strategy officer and has handled high-profile clients including Coca-Cola, Apple, Samsung, Cadillac and Citibank.;

Before Publicis, she held positions such as CEO of Naked NA, CSO at TBWA Chiat/Day NY and president of Berlin Cameron and Partners.

"The passion for what we make, the determination to work in lock-step with clients, and the collaborative spirit and willingness to jump in anywhere, at any time, are the hallmark's of today's most magnetic and effective leaders," stated Andrew Bruce, North America CEO. "All are attributes of abundance when describing Carla. Elevating Carla's role will ensure greater access and influence, which will serve to accelerate our ambitions and fuel our on-going transformation."