In this newly created role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees … Read the whole story
It's almost like the run-up to Christmas when every agency gets to show off its creativity without the hindrance of those pesky clients. Read the whole story
MediaCom, part of WPP's GroupM, is the incumbent, having won the business in 2011. The agency confirmed that it will not defend the account. … Read the whole story
Veteran executive Mike Racic, formerly of RocketFuel, will lead this new group as president, reporting to CEO Nick Brien. The unit will work with … Read the whole story
Nielsen's Buy unit -- its market data business for advertisers -- was down 3.2% to $879 million, up 5.9% without currency issues. Nielsen says … Read the whole story
In the U.S., there has been a big decline in flowers (down 17%) and cards (off 14%.) And spending has increased 28% over the … Read the whole story
- COMMENTARY
We're seeing struggle across the board, as both agencies and technology companies adapt to an era where brands demand more accountability. Advertising has evolved … Read the whole story
In its continued effort to convince teens to stop smoking, truth launched a video that shines a light on secondhand smoke and what it … Read the whole story
Laura Maness was named president of Havas Worldwide New York, beginning March 1. Maness will be responsible for running the day-to-day operations of the … Read the whole story
PadillaCRT was selected by The University of Alabama at Birmingham (UAB) to create a digital marketing campaign aimed at student recruitment. UAB is a … Read the whole story
