MAD Agency Daily
Tuesday, March 8, 2016
  • WPP's AKQA Buys Control Of Web App Specialist Potato

    The agency, headquartered in London, generated nearly $10 million in revenue in its last fiscal year. Clients include Google, PayPal and agencies BBH and … Read the whole story

  • Agency Finds Most Consumers Virtually Uninterested In VR

    Interest in virtual reality technology is virtually non-existent among the vast majority of Americans, according to new consumer research released today by Horizon Media. … Read the whole story

  • At Brawny Strength Has No Gender (Anymore)

    For more than 40 years the iconic Brawny Man has stood for toughness and resilience, but now, with a campaign from Cutwater, the brand … Read the whole story

  • Is That A Gun In Your Pocket Or Do You Just Want A Pay Raise?

    DDB New York puts a spotlight on the gender pay gap in a new pro bono campaign For Young Minds For Gender Equality Foundation. … Read the whole story

  • FCB, Lincoln Financial And "The Responsibility Of Love"

    The Interpublic Group agency won the assignment last summer. The new campaign replaces "Chief Life Officer," which the company's previous agency gyro developed for … Read the whole story

  • The One-Two-Three Sucker Punch That Is Killing Digital Media

    Never mind "content is king." Never mind creating engaging brand stories. Their chances of being heard or seen are decimated by a rigged system … Read the whole story