Target reported gross advertising costs of $1.48 billion in 2015, down slightly from the $1.6 billion it reported spending in 2014. GroupM had been … Read the whole story
In breaking news, Fluent, a company that specializes in marketing to students, has released a study which -- surprise, surprise -- found that college … Read the whole story
Walmart confirmed today that it was talking to Haworth about possibly taking on the company's media agency assignment. That's unusual -- marketers rarely comment … Read the whole story
The agency will oversee "digitally-led creative" for the brand's core portfolio, including Glenfiddich, The Balvenie, Tullamore D.E.W. Irish Whiskey, Hendrick's Gin, Milagro Tequila and … Read the whole story
The 25-person office is being led by Rick Thornhill and Caroline Moncure both directors of brand management at the agency. The shop has several … Read the whole story
The Small Luxury Hotels of the World (SLH) collective of 520 hotels in 80 countries is launching a new global campaign to differentiate its … Read the whole story
Reyes will oversee day-to-day operations of the New York office and report to Rob Schwartz the agency's CEO. The appointment comes after a string … Read the whole story
- COMMENTARY
I've been thinking about waves a lot lately. As I said to a recent group of marketing technologists, nature doesn't plan in straight lines. … Read the whole story
April Fool's Day pranks. Sonic will sell square shakes on Instagram at Coachella. Let's launch! Read the whole story
MRM//McCann Detroit named Jeff Cruz as executive vice president, chief creative officer. Cruz joins the agency from VSA Partners, where he served as executive … Read the whole story
The O'Hara Project was awarded public relations duties for Hoboken Farms, a line artisan breads, marinara sauce and gourmet entrees crafted by New Jersey … Read the whole story
