MAD Agency Daily
Tuesday, April 26, 2016
  • Dentsu Aegis Network Starts New Youth And Diversity-Focused Digital Agency

    The UK shop is called fortysix, and its staff and leadership will be comprised of digital natives from diverse backgrounds. The new agency will … Read the whole story

  • A Word About The Importance Of Words

    It was the 400th anniversary of Shakespeare's death this weekend. It's quite an achievement to be remembered for what you wrote over 400 years … Read the whole story

  • McDonald's $800 Million-Plus U.S. Ad Account Up For Grabs

    The account has been handled for decades by incumbents DDB, part of Omnicom and Leo Burnett, the Publicis Groupe agency. McDonald's spent $824 million … Read the whole story

  • Smooverly: Investor Deck

    Welcome to Smooverly. The first publishing platform to combine real-time video, an engaged millennial audience, key influencers with unprecedented social reach and personal biometrics. Read the whole story

  • Fallon Taps Neo@Ogilvy's Mellano As Media Chief

    Mandana Mellano joins the creative shop as chief media officer to oversee the Publicis-owned agency's media strategy and activation practice. Matt Benka departs Space150 … Read the whole story

  • GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%

    Singling out ad-blocking in particular and fraud and viewability issues in general, GroupM this morning released a report calling for an "industry-wide collaboration" to … Read the whole story

  • Toth + Co Wins Maurices Department Store AOR

    Department chain Maurices is one of the least known department chains despite having a footprint of 980 stores and sales totaling more than $1 … Read the whole story

  • Marc USA Launches Chow Warhol Campaign

    The Andy Warhol Museum is promoting a new show by artist and restaurateur Michael Chow by borrowing from the exhibition's title and theme in … Read the whole story