The long-awaited study reports "pervasive" non-transparent activity within the media-buying ecosystem including numerous instances of rebates in the U.S. But the holding companies, noting … Read the whole story
Creative juices flowing, the agency made up this award to celebrate recent honors bestowed by the One Show and Effie organizations. Read the whole story
The Association of National Advertisers this morning released findings of an extensive probe into the "transparency," or lack thereof, of agency media-buying practices, and … Read the whole story
The Cincinnati agency said it was disappointed that the 4As "prioritized" the holding companies in developing its own set of transparency principles -- and … Read the whole story
Digital Surgeons will be responsible for all digital and creative, including overall brand development, as well as "articulation, voice and positioning" for the company's … Read the whole story
"Although defendants ...are fully familiar with the law governing motions to dismiss, they urge the Court to make factual findings -- such that jokes … Read the whole story
GroupM global CEO Irwin Gotlieb has been named the 2016 recipient of the Advertising Research Foundation's annual "Erwin Ephron Demystification Award." Gotlieb, arguably the … Read the whole story
- COMMENTARY
With the release of a long-awaited report related to media transparency from K2 (commissioned by marketer trade group the ANA), we expect that marketers … Read the whole story
- COMMENTARY
When billions are wasted on fraud, shouldn't we have gotten further than a reminder to do something about it? Read the whole story
A haircut that fights cancer. Virtual reality shows destruction in Syria. Let's launch! Read the whole story
Periscope hired Chris Hiland as executive vice president, director of media and engagement and Kathy Umland as director of creative services. Hiland joins Periscope … Read the whole story
Cohn & Wolfe was named global PR agency of record for Applebee's. Work will be led out of Cohn & Wolfe Los Angeles and … Read the whole story
