Mad Blog
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One morning last week, I woke up, tried to access Facebook, and discovered that I had turned into a giant bug. Oh, wait. That's Kafka. Wrong literary reference. While this … Read the whole story
by Steve McClellan
The telecommunications giant wants to consolidate U.S. creative and media duties with a single holding company. The two contenders currently handle most of the … Read the whole story
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by Richard Whitman, Columnist
Overall, social spend is on the rise, with 17% of agencies stating they will allocate up to a quarter of their budgets to social. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In the least surprising finding since the CDC revealed that more than one-third of U.S. adults are obese, an Association of National Advertisers investigation … Read the whole story
by Wendy Davis
Interpublic and Omnicom have joined WPP's GroupM and Publicis in participating in an anti-piracy program developed by the Trustworthy Accountability Group. Read the whole story
by Larissa Faw
Just in time for National Beef Jerky Day (June 12), Oberto and its agency Positivity are launching a social activation campaign featuring sports stars, … Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
After a few months of relative quiet, the issue of transparency is once again rearing its ugly head, thanks to a recent report by … Read the whole story
by Steve McClellan
She succeeds Jason Harrison, whose new mission, disclosed earlier this week, is to run a new media agency dedicated to Minneapolis-based Target. WPP won … Read the whole story
by Larissa Faw
ConEd is introducing a new business-to-business campaign to educate managers of commercial buildings on how they can save money and protect the environment. Read the whole story
by Larissa Faw
New York-based taqueria Dos Toros is riffing on Chipotle's food safety issues with its first-ever ad campaign. Read the whole story
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by Amy Corr
No matter how delicious Subway's chicken sans antibiotics may be, a used car salesman has a hard time convincing his colleague to give it … Read the whole story
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by Larissa Faw
WPP and IPG veteran Fred Schuster is joining 2adpro Media Solutions as CEO of global brand solutions. In this new role, Schuster will be … Read the whole story
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by Amy Corr
Bloom Ads was named media agency of record for 99 Cents Only Stores. The company presently operates 384 stores in California, Texas, Arizona and … Read the whole story