by Larissa Faw
DigitasLBi's Robert Guay will manage the newly formed unit and will continue to oversee DigitasLBi's Boston office. Ian Jones, who has overseen Leo Burnett's … Read the whole story
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by Richard Whitman, Columnist
The average rate of return for magazines was $3.94 per dollar spent. Digital video was the lowest at $1.53. Read the whole story
COMMENTARY
by Paolo Gaudiano, Op-Ed Contributor
For the past few days I've had the pleasure of participating in the Advertising Research Foundation's 2016 Audience Measurement conference. While my overall experience … Read the whole story
by Joe Mandese
If a historical upfront marketplace adage is true -- that a tight scatter market presages strong upfront demand -- then the 2016-17 upfront marketplace … Read the whole story
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by Richard Whitman, Columnist
McCann Worldgroup has announced Chris Macdonald, President of the New York office, has been promoted to the newly-created position of President of McCann North … Read the whole story
COMMENTARY
by Scott Neslund, Op-Ed Contributor
The ad tech industry has a bad case of automation fever. Don't get me wrong - automation is important. But some companies have gotten … Read the whole story
by Steve McClellan
In a video, Sheen talks candidly about condom use, why he feels condom usage continues to decline and how the new HEX condom can … Read the whole story
by Steve McClellan
In addition to the New York Office which he has headed since 2013, Macdonald will now oversee Hispanic agency Casanova//McCann, McCann Detroit, twofifteenmccann San … Read the whole story
by Larissa Faw
The 11-person group will be helmed by creative director Gerald Viray and the founder of Elevendy Dave Cox will serve as director of client … Read the whole story
by Jess Nelson
Father's Day-themed emails have a lower open rate than general emails, according to new data from Yesmail, raising questions as to how marketers should … Read the whole story