DigitasLBi's Robert Guay will manage the newly formed unit and will continue to oversee DigitasLBi's Boston office. Ian Jones, who has overseen Leo Burnett's … Read the whole story
The average rate of return for magazines was $3.94 per dollar spent. Digital video was the lowest at $1.53. Read the whole story
For the past few days I've had the pleasure of participating in the Advertising Research Foundation's 2016 Audience Measurement conference. While my overall experience … Read the whole story
If a historical upfront marketplace adage is true -- that a tight scatter market presages strong upfront demand -- then the 2016-17 upfront marketplace … Read the whole story
McCann Worldgroup has announced Chris Macdonald, President of the New York office, has been promoted to the newly-created position of President of McCann North … Read the whole story
The ad tech industry has a bad case of automation fever. Don't get me wrong - automation is important. But some companies have gotten … Read the whole story
In a video, Sheen talks candidly about condom use, why he feels condom usage continues to decline and how the new HEX condom can … Read the whole story
In addition to the New York Office which he has headed since 2013, Macdonald will now oversee Hispanic agency Casanova//McCann, McCann Detroit, twofifteenmccann San … Read the whole story
The 11-person group will be helmed by creative director Gerald Viray and the founder of Elevendy Dave Cox will serve as director of client … Read the whole story
Father's Day-themed emails have a lower open rate than general emails, according to new data from Yesmail, raising questions as to how marketers should … Read the whole story
The best athletes never lose the love of the game, which serves as the theme of Gatorade's Olympic marketing campaign, "Never Lose The Love." … Read the whole story
FCB/Six, the data-driven creative agency formally known as Rivet, a leading data-driven creative agency, hired Ian Mackenzie as executive creative director and Kim Farwell … Read the whole story
R2C Group was named creative and media agency for Leesa, an online, American-made mattress company. The agency will handle brand strategy, creative, production, media … Read the whole story