MAD Agency Daily
Wednesday, June 29, 2016
  • Grey London Rocked By Departure Of Its Top Management

    Chairman and Chief Creative Officer Nils Leonard, CEO Lucy Jameson and Managing Director Natalie Graeme have all resigned, the agency confirmed. It's believed they … Read the whole story

  • For BBDO And Mars, Award-Winning Creative Is A Marriage

    Great creative adds value to the company's bottom line, proclaimed Bruce McColl, global chief marketing officer, Mars, during a presentation with David Lubars, worldwide … Read the whole story

  • Hershey's Unveils First Olympics Campaign

    "Hello From Home" features an addition to the brand's ambassadors team, U.S. Olympic hopeful gymnast Simone Biles, as well as two 2012 gold medalists. Read the whole story

  • MRC Outlines Mobile Viewability Metrics

    As promised, The Media Rating Council (MRC) has issued guidelines on mobile viewability measurement, which offer directions for measuring viewable impressions in mobile Web … Read the whole story

  • Imagine! To Acquire Marketing Agency Midnight Oil

    Midnight Oil will continue to operate independently under the leadership of CEO Tom Stillwell, who will report to John Hans, the CEO of Imagine!. … Read the whole story

  • What Would A 'Time-Well-Spent' World Look Like?

    Technology is our new drug of choice, and we're hooked. We're fascinated by the trivial. We're dumping huge gobs of time down the drain … Read the whole story