The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning their transparency and agendas. Read the whole story

This win reinforces Tinuiti's momentum in the home category. Read the whole story

Mattis was formerly managing director and head of network growth. Mehta, previously managing director at Barbarian, will also join the executive team. Read the whole story

The new award recognizes individuals whose "vision, influence, and contribution have left an enduring mark on the marketing profession and advanced the role of … Read the whole story

The quick creative turnaround seizes on a singular moment in sports history. Read the whole story

Earlier he was Global president of Deluxe Entertainment and prior to that was Global CEO Tag Worldwide, which was acquired by Dentsu in 2023. Read the whole story

WPP Media's mid-year update likens AI to a "gold rush" financed by the ad industry. But that doesn't explain why ad industry growth will … Read the whole story

Ad agency Mother New York has launched "Take A Knick Day," a tongue-in-cheek initiative giving New Yorkers a "medically approved" excuse to skip work. Read the whole story

The composite adds new estimates from WPP Media, Madison and Wall, and now includes WARC data. Read the whole story

Waymo is launching its first-ever national brand campaign timed to the FIFA World Cup, while Lyft is running an out-of-home effort. Read the whole story

The chocolate brand has a hometown claim on soccer star Christian Pulisic -- and a limited-edition candy bar ready to prove it. Read the whole story

Last year, Tootsie Roll Industries (TRI) and its agency Schafer Condon Carter launched a refresh of its classic “How Many Licks,” spot starring “Mr. … Read the whole story