The solution - Dentsu stressed it is not a full-blown agency - will be comprised of a small team led by Christine Cotter, most … Read the whole story

The 20-year ad vet joins the creative hub of Chalkboard Ventures. Read the whole story

The ad shows AI powering smarter tournament operations and more immersive fan experiences. Read the whole story

"The FIFA World Cup Comes First" campaign celebrates fanatical fandom. Read the whole story

The agency will be aligned with the holding company's own specialist in the field, Havas Play in North America. Read the whole story

"Critical Mass, Omnicom's premier digital experience and AI innovation agency, now leads the activation practice, retaining and maintaining the RAPP, MRM, and Targetbase brands … Read the whole story

The new campaign taps soccer culture and says strength comes from confronting pain, not ignoring it. Read the whole story

Original programming will be distributed across YouTube, Instagram, and TikTok via MLB Players and athlete-owned channels. Read the whole story

Llly launched a multichannel Zepbound campaign featuring O'Neal during game four of the NBA Finals. Read the whole story

In the old days, Nielsen could make a new media supplier "currency." These days, it's MRC accreditation. Point-of-Care is a case in point. Read the whole story