The new Omnicom continues to finetune its operations.  

The latest restructuring occurred within the company’s precision marketing division, led by Luke Taylor, where Rapp has been folded into Critical Mass.  

Rapp is a precision marketing and consumer experience agency. And Critical Mass is a marketing agency with a focus on digital experience design. 

Combined the agencies have about 3,000 staff and over a dozen offices globally. 

Jeannine Falcone who has led Rapp as Global CEO since 2024 will be departing the company. Chris Gokiert remains Global CEO at Critical Mass. 

Omnicom issued statement:  

The new Omnicom Precision Marketing is focused on strengthening Omnicom's transformation consultancy and activation offerings. Credera will lead the transformation consultancy practice, with Critical Mass leading activation. 

Critical Mass, Omnicom's premier digital experience and AI innovation agency, now leads the activation practice, retaining and maintaining the RAPP, MRM, and Targetbase brands as distinct operating brands under its leadership.”