Kartel was founded in 2024 and is now helmed by longtime TV executive Kevin Reilly, who joined the startup last year as CEO. Read the whole story

The three-year engagement will increase American visibility for Spain's heritage product. Read the whole story

Tech is transforming the ad industry, but creative experiences and instincts still matter. Read the whole story

Hermer joins from Publicis Groupe, where he spent more than 13 years in several senior roles. Most recently, he served as global CFO across … Read the whole story

If you're in the same boat you can always head to Lighthouse Creative's CANN'T Block Party In Brooklyn, NY on June 17. They'll have … Read the whole story

The production, publishing, and brand partnership company will help "reignite the spirit" of the brand, says CMO Sabrina Callahan. Read the whole story

A 6% slide in salty snacks may mean a portfolio shakeup, while the company bets on a new Goldfish campaign to revive the brand. Read the whole story

Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The … Read the whole story

"Turns out it's pretty cool," comedian and TV host Conan O'Brien says of a series of B2B videos his Team Coco created for Adaptive … Read the whole story

The "Bring It" spot runs across social, digital, streaming and OOH throughout the summer. Read the whole story