• by Fern Siegel , Yesterday

Crown Royal Blended Canadian Whisky is debuting a new brand platform with the tagline “Bring It.” 

The 30-second spot was created by Anomaly, with an original song performed by Canadian country artists Ryan Landon and Randy Savvy of the Compton Cowboys. The original line dance in the spot is by Emmy-winning choreographer Kat Burns.

The campaign runs across social, digital, streaming, OOH and additional media channels throughout the summer.

“Bring It represents an exciting new platform for Crown Royal. As a brand built on bringing people together, we’ve always believed that memorable moments are shaped by the people who make them unique. Through ’Bring It,’ we’re celebrating the songs, traditions, talents and personal touches that help turn everyday occasions into something unforgettable,” said James Valdes, brand director, Diageo.

Owned by liquor giant Diageo, Crown Royal was introduced in Canada 1939 for the royal tour of King George VI and remains the original version of the brand.