by Fern Siegel
He will also oversee team culture, talent development and financial performance. Read the whole story
by Fern Siegel
Three 30-second spots illustrate customer pleasure. Read the whole story
by Steve McClellan
The podcast is called "gay-i" and debuts June 9 on Bubbler Podcast Network, co-founded by Gayle Troberman and David Alberts (Grey, BBDO, Mojo). Read the whole story
COMMENTARY
by Liz Aviles, Op-Ed Contributor
Beyond short-term lift, retailers are deliberately using tentpole events to shape future shopping behavior, turning what used to be promotional spikes into recurring relationship-building … Read the whole story
COMMENTARY
by Michele Harrison, Op-Ed Contributor
Ninety-six percent of advertisers now know what principal media is. Ninety percent are uncertain whether agency recommendations for it serve their interests. Read the whole story
by Tanya Gazdik
The relationship with the actor had simply "run its course," according to a Lincoln spokesperson. Read the whole story
by Tanya Gazdik
Buffalo Wild Wings is taking some heat for offering condolences to a fan banned from NBA games for rushing onto the court to take … Read the whole story
by Colin Kirkland
TikTok is embracing the creation of episodic video content through a new micro-series writing program on Sundance's digital learning and community platform. Read the whole story
by Wayne Friedman
Analysis on the U.S. advertising market from publication Sportico says the event could be $850 million. Morgan Stanley estimates $300 million to $400 million … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If you thought that tracking data leakages and agency markups in the old programmatic plumbing was a headache... brace yourself. Read the whole story