MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 2026 based on new estimates from WPP and Madison and Wall. Read the whole story

The U.K. plans to ban all teens in the region under 16 from access to Snapchat, TikTok, YouTube, Instagram, Facebook and X, as well … Read the whole story

Former Initiative exec Stacy DeRiso becomes general manager-U.S. of Omnicom Media. Omnicom's Susanne Grundmann becomes global brand president of Initiative. Read the whole story

The new creative shows Madonna wearing her iconic purple corset bodysuit. Read the whole story

It was developed and is led by media agency veteran Sasha Savic, who joined the company in February as US CEO and CEO Attivo … Read the whole story

Kamran Asghar, global CEO of Crossmedia, said the sports unit will "connect sponsorship strategy, media planning and measurement." Read the whole story

Ahead of next week's Lions awards festival, the World Federation of Advertisers this morning released new research conducted with the Lions indicating "slow progress" … Read the whole story

First work breaks in early 2027. Proof will also handle media strategy for the bourbon. Read the whole story

Anomaly produced the ad, which runs on social and digital. Read the whole story

A new AI-driven production platform will launch first in Germany, Austria and Switzerland and Benelux regions. Read the whole story

Tombras is creating the product launch campaign that spans out-of-home, digital, social, ecommerce, and in-store. Read the whole story

GateMaker was founded in 2021 by Ashton Wall and Amelia Soohoo and has worked with brands such as Amika, Estee Lauder Companies, Glossier, LG, … Read the whole story

Now that he finally has the right product, the mythical creature doesn't have to be so elusive. Read the whole story