The creative challenge was to harness soccer fan superstition that their presence at matches brings luck, thereby upping attendance and ticket sales. Read the whole story

The Media Network of the Year award is won by the network whose agencies accrue the most points for shortlisted and awarded entries in … Read the whole story

Digital out-of-home work is located in select World Cup host cities. Read the whole story

The alliance benefits both agencies, which will retain leadership and staff. Read the whole story

Modo Modo was founded in 2007 by Moira Vetter, who will now oversee Yes&'s B2B operations. Read the whole story

Google has rolled out additions to its agency administration features in Merchant Center for Agencies, which initially launched in March to streamline workflows. Read the whole story

Asia took bronze, silver and gold in the Young Lions media award this morning, including South Korea's Cheil's gold for "The Note: I'm Here." Read the whole story

"13 Days" may not make it to Broadway, but it got a preview in Cannes. The audience was blown away. Read the whole story

Developed by Infosys, the hub is a proprietary destination for CMOs to share, organize and access peer-to-peer marketing insights. Read the whole story

"This is a reality TV show waiting to happen," fashion marketer and eBay booster Stella McCartney quipped, elevator-pitching the "weirdest things" sold on eBay. Read the whole story

The investment company is seizing the moment! Read the whole story