by Steve McClellan
The main idea: One week before this year's Super Bowl, fans were invited to create in-app Super Bowl commercials. Record-breaking sales ensued. Read the whole story
by Steve McClellan
The thieves and half a million stolen KitKat bars remain at large, but the jury praised the work for "rewriting the rules" of crisis … Read the whole story
by Fern Siegel
OBB Bolded "Kicks Off" cross-platform campaign capitalizes on World Cup fever. Read the whole story
by Steve McClellan
Dentsu's proprietary audience strategy platform, Dentsu.Audiences, will be integrated with CreatorIQ's influencer marketing software platform. Read the whole story
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by Fern Siegel
The brand's first creative AOR is debuting a new campaign. Read the whole story
by Steve McClellan
At Cannes, Stagwell CEO and American Eagle CMO explored the disconnect between general consumer and online opinions. Read the whole story
by Steve McClellan
HD will be responsible for strategy, creative, media and production for the 125-year-old Sheboygan Falls, WI-based company. Read the whole story
by Tanya Gazdik
The new campaign marks an evolution of a tagline that reflects the General Motors brand's connection to the country, according to Chevrolet. Read the whole story
COMMENTARY
by Joe Mandese
The Stagwell chairman-CEO wrapped his conversation with American Eagle's Craig Brommers by playing a clip from Apple TV's dystopian "Murderbot." Read the whole story
COMMENTARY
by Joe Mandese
"The thing I have to harp on to a bunch of CMOs all the time is the staying power that they have with content … Read the whole story
COMMENTARY
by Stephen Barnes
A genuinely open system is something different. It puts brands back in control rather than the platform. Read the whole story