Performance-marketing agency Tug
named Asher Gordon as managing director EMEA.
Previously, Gordon was with dentsu X as managing partner. Before dentsu, he held the position of global group account director
at PHD and before that spent six years as digital director at MEC (now Wavemaker).
Gordon reports to CEO Nick Beck.
The appointment follows new business wins for the agency, such as
Mitchells & Butlers, MoneyGram, University of Lincoln and AI search for Merlin Entertainment.
This is Gordon's second time at Tug, having worked as head of biddable media between 2018 and
2022.
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