"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore … Read the whole story

Cannes Lions announced winners including Entertainment Lions, Entertainment Lions for Gaming and Entertainment Lions for Music. Read the whole story

Speaking at the Cannes Lions Festival, the Dentsu executive said the company tries to remain agile in the face of constant change and has … Read the whole story

Sight gag aside, P&G's Marc Pritchard made a salient point with his own, custom-built chatbot to provide some not-so-artificial-intelligence to the Lions crowd this … Read the whole story

Meta is unveiling a bundle of additional ad offerings including AI-powered creative solutions, expanded ad tools and a unified creator marketplace hub. Read the whole story

"I honestly think New York is the greatest city in the world," Jeter said about attending the Knicks championship win. "There's no better place … Read the whole story

The problem, however, is that authenticity is hard to manufacture. What brands really need is "earned authenticity." Read the whole story

He will help brands navigate their relationship culture by utilizing AI. Read the whole story

The commercial dovetails with the World Cup matches. Read the whole story

As the CTV agency noted in a missive celebrating the anniversary, the founders started with $30,000 of their own money "and since inception has … Read the whole story

The new campaign marks an evolution of a tagline that reflects the General Motors brand's connection to the country, according to Chevrolet. Read the whole story

Meta will launch its newest AI-powered glasses with wearables partner EssilorLuxottica, promoting the Meta-branded product with media personality and socialite Kylie Jenner. Read the whole story

The global work includes OOH ads worldwide. Read the whole story