MediaPost Agency Daily
Tuesday, July 26, 2016
  • Dentsu Aegis Buys B2B Powerhouse Gyro

    Dentsu Aegis' existing B2B media agency, Interprise, which was launched earlier this year, will be integrated into gyro. According to Dentsu Aegis, the combined … Read the whole story

  • John Montgomery Promoted To EVP Brand Safety, GroupM Global

    With a remit to expand adoption of viewability, verification and anti-piracy best practices in international markets, Montgomery will work with GroupM's community of digital … Read the whole story

  • Why Consumers Use Ad Blockers And What Motivates Them Not To

    A new report from Omnicom Media Group (OMG) finds that publishers and advertisers can take steps to curtail usage of ad blockers. Nearly half … Read the whole story

  • Rauxa Names First Chief Creative Officer

    Rauxa has appointed Kate Daggett as its first chief creative officer to lead the agency's 50-person creative department. Based in the agency's New York … Read the whole story

  • Can You Hear Me Now: The 'Wunder' Of Hearing Aids

    With its agency Wunderman Health, Miracle-Ear is introducing a new campaign that aims to destigmatize hearing aids and address common stereotypes preventing many seniors … Read the whole story

  • Advertisers Dropped The Ball On Media

    We now know that some media agencies have not been acting wholly in the best interests of advertisers. But brands share a huge chunk … Read the whole story

  • Sorry, Stuck In Traffic

    While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots … Read the whole story