Mediapsssst
Like every little trendlet that happens in our increasingly digital world, the ad world is getting in on the Pokemon Go fad. Read the whole story
Dentsu Aegis' existing B2B media agency, Interprise, which was launched earlier this year, will be integrated into gyro. According to Dentsu Aegis, the combined … Read the whole story
With a remit to expand adoption of viewability, verification and anti-piracy best practices in international markets, Montgomery will work with GroupM's community of digital … Read the whole story
A new report from Omnicom Media Group (OMG) finds that publishers and advertisers can take steps to curtail usage of ad blockers. Nearly half … Read the whole story
Rauxa has appointed Kate Daggett as its first chief creative officer to lead the agency's 50-person creative department. Based in the agency's New York … Read the whole story
With its agency Wunderman Health, Miracle-Ear is introducing a new campaign that aims to destigmatize hearing aids and address common stereotypes preventing many seniors … Read the whole story
- COMMENTARY
We now know that some media agencies have not been acting wholly in the best interests of advertisers. But brands share a huge chunk … Read the whole story
- COMMENTARY
While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots … Read the whole story
We've heard Donald Trump say things that the average person wouldn't dare say. And that's exactly what happens in a set of ads for … Read the whole story
Colle+McVoy hired Maria Pazos as a senior strategist on the agency's insight team. Pazos comes to Minneapolis agency from Colombia with nearly a decade … Read the whole story
The Philadelphia 2016 Host Committee for the Democratic National Convention named Digitas Health LifeBrands to handle social media, digital strategy and creative for the … Read the whole story
