MAD Agency Daily
Tuesday, July 26, 2016
  • Dentsu Aegis Buys B2B Powerhouse Gyro

    Dentsu Aegis' existing B2B media agency, Interprise, which was launched earlier this year, will be integrated into gyro. According to Dentsu Aegis, the combined ... Read the whole story

  • John Montgomery Promoted To EVP Brand Safety, GroupM Global

    With a remit to expand adoption of viewability, verification and anti-piracy best practices in international markets, Montgomery will work with GroupM's community of digital ... Read the whole story

  • Why Consumers Use Ad Blockers And What Motivates Them Not To

    A new report from Omnicom Media Group (OMG) finds that publishers and advertisers can take steps to curtail usage of ad blockers. Nearly half ... Read the whole story

  • Rauxa Names First Chief Creative Officer

    Rauxa has appointed Kate Daggett as its first chief creative officer to lead the agency's 50-person creative department. Based in the agency's New York ... Read the whole story

  • Can You Hear Me Now: The 'Wunder' Of Hearing Aids

    With its agency Wunderman Health, Miracle-Ear is introducing a new campaign that aims to destigmatize hearing aids and address common stereotypes preventing many seniors ... Read the whole story

  • Advertisers Dropped The Ball On Media

    We now know that some media agencies have not been acting wholly in the best interests of advertisers. But brands share a huge chunk ... Read the whole story

  • Sorry, Stuck In Traffic

    While Microsoft (finally) built up its cloud business and Google took over the world with search, Yahoo stood pat on content. Lots and lots ... Read the whole story