by Joe Mandese
IPG Mediabrands has once again restructured its Initiative media services division, naming Mat Baxter global CEO, replacing Jim Elms who becomes Chairman of Initiative … Read the whole story
-
by Richard Whitman, Columnist
The movie, 'Supermodel Snowpocalypse,' is based on an Elle article by Mickey Rapkin about a 1977 Nieman Marcus catalog photo shoot gone wrong. Read the whole story
by Larissa Faw
Ever wonder what the most popular pricing model is for ad buyers in Turkey? Or what the most popular type of vendor prevails in … Read the whole story
by Larissa Faw
The shoe retailer and its AOR 22squared are partnering with izo, parent company of DanceOn to collaborate on a series of ads designed to … Read the whole story
by Steve McClellan
The Omnicom Group branding agency, in partnership with Facebook, New York Stock Exchange and ReadySetRocket, has launched a new annual report about what it … Read the whole story
by Joe Mandese
Interpublic's Golin unit, which has been transforming itself from its public relations agency roots into more of an integrated marketing services shop with an … Read the whole story
by Joe Mandese
GroupM tapped Plista's Nicolas Bidon as CEO for EMEA at Xaxis and named Jana Kusick to succeed him as head of Plista, a data-driven … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I spend a lot of time trying to tell the story about data: What is data, why is it important, and how can marketers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
It has a year's grace, but the post Safe Harbor rules to allow EU data to flow to the U.S. are heavily criticised by … Read the whole story