• by Amy Corr  @MediaPostOTL, July 27, 2016

McDonald's France launched an amusing 60-second ad that promotes its new Triple Cheeseburger while poking fun at the movie, "Gravity." "Gravicheese" reenacts the memorable George Clooney, Sandra Bullock moment when the two have to part ways. One astronaut is out of oxygen and far away from his colleague and safety. The astronaut who's not in trouble motivates his friend by telling him to think of his family. The man looks at a photo of his family, but is still ready to give up. That is, until his colleague tells him to hang on so he can eat a triple cheeseburger from McDonald's. Suddenly, this guy has a second wind. The thought of so much beef, cheese and pickles got this guy out of a pickle. Once safe, the astronaut gets some bad news: He won't be eating a triple cheeseburger anytime soon, because he's in outer space. TBWA\Paris created the ad, directed by Ben Gregor of Moonwalk production.