MAD Agency Daily
Friday, July 29, 2016
  • MDC Partners Misses Expectations With 0.3% Organic Growth

    "This was a challenging quarter for our business," said company CEO Scott Kauffman. "While our financial results in the second quarter were below our ... Read the whole story

  • General Mills Conducting U.S. Agency Review

    The firm has focused on trimming and optimizing its ad and media budget for the past several years, and the review is seen as ... Read the whole story

  • Carat, MediaCom, Zenith Rank As Top 3 Shops Clients Most Want To Work With

    Dentsu Aegis' Carat, GroupM's MediaCom and Publicis' Zenith ranked as the top three media shops clients are most likely to work with if they ... Read the whole story

  • Millennial Parents Raise Kids Differently And Marketers Must Address That

    It's critical for marketers and advertisers to understand what matters to modern parents and to accurately reflect this in their messages and campaigns, according ... Read the whole story

  • True Colors: Blue Tettemer O'Connell + Partners

    To celebrate this week's Democratic National Convention, the Philadelphia-based Red Tettemer O'Connell + Partners (RTO+P) changed its name to "Blue Tettemer O'Connell + Partners." ... Read the whole story

  • 2C, Flipeleven Launch Digital Shop

    This new Flip2C division will specialize in websites, apps, micro-sites, display ads, takeovers and mobile-first products and activations, as well as the scaled video ... Read the whole story

  • Start-Up Market Is On The Bubble

    With the lessons of the 2000 dot-com crash still top of mind, startups are having to work harder than ever to prove their worth ... Read the whole story