The Association of National Advertisers this morning called on the 4A's to "publicly clarify" its position on the ANA's recent media-buying transparency recommendations, and … Read the whole story
The goal of the CCI is to increase exports of U.S. cotton fiber, manufactured cotton products. Read the whole story
In June the insurance company unveiled a new brand positioning, "Here to Help Life Go Right" from agency DDB Chicago. The second anthem ad … Read the whole story
The future of wearables will see convergence. This was a general consensuses from a panel of agency executives at the MediaPost IoT Marketing Forum … Read the whole story
The Studio is designed to serve as a high-tech collaboration hub, incorporating the capabilities of Accenture Digital's various specialties including interactive, analytics and mobility, … Read the whole story
Developed with agency DNA a new campaign from Boeing Employees Credit Union differentiates itself from banks by highlighting the benefits of credit union membership, … Read the whole story
During the last week of July, the Pocky Pop-Up Shop sold limited-edition merchandise to support its ongoing "Share Happiness" campaign. The brand's agency Santy-appointed … Read the whole story
The WPP agency has acquired a majority stake in Turkish digital shop WANDA. It's the second purchase of a digital agency this week by … Read the whole story
'Girl Power' Marketing Is Just the Start. It's Time for Equality Marketing.Brands and marketers have played a surprisingly important role in the fight for … Read the whole story
Why stress about a zombie apocalypse when there's a better chance robots will take over the word first? Halfpops, maker of a crunchy half-popped … Read the whole story
Kevin Drew Davis was named chief creative officer of DDB San Francisco. Davis joined DDB in 2013 as chief creative officer of DDB Canada, … Read the whole story
Regional tire and automotive services retailer, Belle Tire, named MARC USA as its agency of record, following a review that included six agencies from … Read the whole story