by Steve McClellan
Omnicom and WPP battled for the business in a review that began in June. In addition to creative and media, the scope of work … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them … Read the whole story
by Larissa Faw
Developed with agency Select World, the campaign was shot by Peter Lindberg and features supermodels Lisa Haydon, Rosie-Huntington Whiteley and Romanian model Andreea Diaconu, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The "opening" up of the television set-top is getting a lot of attention these days. The Federal Communications Commission has called for pay TV … Read the whole story
by Steve McClellan
The creative, from New York-based d exposito & Partners, will run in traditional and digital media through October. It features original, Spanish-language creative with … Read the whole story
by Larissa Faw
Video ads in a new campaign for the brand developed with agency Grey Canada, feature sound frequencies reverberating through the crystal clear tequila set … Read the whole story
by Larissa Faw
Califia Farms' 'Better Coffee for All' campaign, developed with AOR Erwin Penland, is centered on the microsite WTFIsNitro.com that features flavor quizzes and a … Read the whole story
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by Richard Whitman, Columnist
It's not quite as ingenious as Hikea or as juicy as someone filing fake copyright infringement complaints against AgencySpy or as tectonic as AT&T … Read the whole story