Coleman F. Sweeney is the "World’s Biggest
Asshole" in an
almost 3-minute video for
Donate Life. Sweeney is played by actor Thomas Jane, and Will Arnett provides
narration. Sweeney steals women's undies from the laundromat, shoots a paint gun at his neighbor's dog, poops in the women's bathroom and has a bumper stick on his truck that reads: "I can go from 0
to horny in 2.2 beers." He's a real gem. One day, while arguing about the bill at his local diner, Sweeney keels over and dies of a brain aneurysm. When doctors find out Sweeney was an organ donor, he
went from asshole to hero in a matter of seconds. His heart, liver, tendons and corneas went to people in need. "Even an asshole can save a life," closes the video, targeting millennials
to register to become organ donors. And pay attention to an ever-slower version of Coldplay's "Fix You" playing throughout the video.
The Martin
Agency created the campaign, directed by
Speck and Gordon of
Furlined.
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