MediaPost Agency Daily
Monday, August 15, 2016
  • Omnicom Wins Massive $3B AT&T Ad Account

    Omnicom and WPP battled for the business in a review that began in June. In addition to creative and media, the scope of work … Read the whole story

  • Advertising's Walking Dead, Or: Toward a New Marketing Stack

    The big new thing often starts out being dismissed as a toy. Facebook, Snapchat, virtual reality, bots, emoji, messaging -- what marketer took them … Read the whole story

  • Nirav Modi Showcases Its Jewels In First Global Campaign

    Developed with agency Select World, the campaign was shot by Peter Lindberg and features supermodels Lisa Haydon, Rosie-Huntington Whiteley and Romanian model Andreea Diaconu, … Read the whole story

  • Will The 'Open' Set-Top Box Break The TV Ad Bundle?

    The "opening" up of the television set-top is getting a lot of attention these days. The Federal Communications Commission has called for pay TV … Read the whole story

  • AARP's New Reach-Out To U.S. Hispanics

    The creative, from New York-based d exposito & Partners, will run in traditional and digital media through October. It features original, Spanish-language creative with … Read the whole story

  • Tequila Brand Herradura Wants You To Hear The Smoothness

    Video ads in a new campaign for the brand developed with agency Grey Canada, feature sound frequencies reverberating through the crystal clear tequila set … Read the whole story

  • Bringing Cold Brew Coffee To The Mainstream

    Califia Farms' 'Better Coffee for All' campaign, developed with AOR Erwin Penland, is centered on the microsite WTFIsNitro.com that features flavor quizzes and a … Read the whole story

  • New York Times Acquires 'Fake' Ad Agency

    It's not quite as ingenious as Hikea or as juicy as someone filing fake copyright infringement complaints against AgencySpy or as tectonic as AT&T … Read the whole story