That's according to Pivotal Research analyst Brian Wieser. However, the impact on profitability for WPP and Omnicom, which won the consolidated AT&T account last … Read the whole story
In an industry that seemingly prides itself on bro culture and possesses zero sensitivity to the offensiveness of that culture -- albeit with some … Read the whole story
Last week Facebook retaliated against ad blockers by launching an ad-block blocker. This happened on Aug. 9, and by Aug. 11, the good folks … Read the whole story
With the immersive nature of VR, brands may have a better opportunity to design engaging and more interactive content, yet best results may come … Read the whole story
What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The new ExxonMobil campaign is an opportunity for viewers to marvel at the nimbleness … Read the whole story
The national retail sweeps, which is being featured on the camo packaging for the first time, offers a grand prize of a trip for … Read the whole story
In a move led by its agency, Havas Chicago, Cracker Barrel is launching a Snapchat filter accessible in all 640 Cracker Barrel restaurants starting … Read the whole story
Breensmith co-founders Tim Smith and Chris Breen will serve as President and Chief Creative Officer (respectively) of the Atlanta office. Both will report to … Read the whole story
Research indicates that people don't save because they need to - they save because it's part of their value system. They want to feel … Read the whole story
BMW launched a pair of TV spots for its 330e electric hybrid car that directly targets Tesla, without mentioning the company by name. "The … Read the whole story
Olson tapped Tim Sauvigné as vice president, connections strategy. Sauvigné will lead the agency's connections strategy and media team. Prior to joining Olson, Sauvigné … Read the whole story
Following a two-month review, Minneapolis-based agency Yamamoto was tapped by Berkley, a division of Pure Fishing, as agency of record for its Gulp! brand … Read the whole story