MAD Agency Daily
Friday, August 26, 2016
  • PhRMA Conducts Media Agency Review

    The Washington, DC-based lobbying arm of the pharmaceutical industry has told contenders that it plans on spending approximately $75 million on ads annually according … Read the whole story

  • Media Research Industry Poised To Realign As MRI Parent GfK Goes Into Play

    With all eyes peeled toward financial questions surrounding one of the largest media researchers -- comScore -- another biggie, Germany's GfK, reportedly has put … Read the whole story

  • Truth's Latest Ad Tactic: Save A Fortune, Stop Smoking

    Two new spots from 72andSunny airing in the upcoming Video Music Awards on MTV focus on the economics of smoking and how buying cigarettes … Read the whole story

  • Connelly Partners Nets Gorton's Seafood

    Gorton's is consolidating much of its marketing assignment under this new partnership, although incumbent agency Burns Group will continue to work with Gorton's on … Read the whole story

  • Campbell Ewald Wins CARFAX Account

    CE's scope of work includes brand and product positioning, creative strategy and direction and helping the client better understand how consumers experience and interact … Read the whole story

  • 'Guardian' Admits Paying Media Rebates

    British newspaper "The Guardian" is publicly admitting that it pays rebates to ad agencies, although it isn't sharing an actual dollar (or pound) figure. … Read the whole story