The Washington, DC-based lobbying arm of the pharmaceutical industry has told contenders that it plans on spending approximately $75 million on ads annually according … Read the whole story
New Haven-based agency GEM has just introduced what they are calling the Growth Experience Model. Get it? Read the whole story
With all eyes peeled toward financial questions surrounding one of the largest media researchers -- comScore -- another biggie, Germany's GfK, reportedly has put … Read the whole story
Two new spots from 72andSunny airing in the upcoming Video Music Awards on MTV focus on the economics of smoking and how buying cigarettes … Read the whole story
Gorton's is consolidating much of its marketing assignment under this new partnership, although incumbent agency Burns Group will continue to work with Gorton's on … Read the whole story
CE's scope of work includes brand and product positioning, creative strategy and direction and helping the client better understand how consumers experience and interact … Read the whole story
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British newspaper "The Guardian" is publicly admitting that it pays rebates to ad agencies, although it isn't sharing an actual dollar (or pound) figure. … Read the whole story
Batelco, a telecommunications company in Bahrain, created a fleet of smart buses, following the needless deaths of young children left behind on school buses. … Read the whole story
Young & Laramore hired Kathleen Callahan as digital strategist and Cassie Conklin as social media manager. Callahan will identify opportunities for the Brizo, ELEVATE … Read the whole story
RPM Advertising was selected to create a marketing campaign for Terlato Wines' Riondo Prosecco brand in an effort to set Riondo apart from other … Read the whole story
