The win follows a consolidation review that began in May. The agency has created a new operation called Team Union -- based in London … Read the whole story
A new study from Hub Entertainment Research has found that most people (53%) say they actually prefer free TV, where they "pay" by viewing … Read the whole story
We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a … Read the whole story
Speaking at an Advertising Week event in New York today, Fiona Carter, Chief Brand Officer at AT&T, said she was looking for a new … Read the whole story
We live in a period of amazing innovation and technological advancement progressing at an unbelievable rate these days. As a result, many of the … Read the whole story
The move comes about a month after the brand selected Horizon Media as its new media agency. The yogurt marketer spent more than $30 … Read the whole story
It's not easy to be a marketer in today's landscape. Industry executives discussed the current state of advertising during Advertising Week 2016. Read the whole story
At an Advertising Week session with industry CEOs there was agreement that the pace of change will only accelerate and companies have to adapt … Read the whole story
Instagram users who are obsessed with food porn can do a world of good by deleting pictures of their last supper. Land O'Lakes launched … Read the whole story
Perfect Fools continues to expand its creative team with Emil Jonsson joining as art director. In this newly created role, he will apply his … Read the whole story
M&C Saatchi PR was named agency of record for HIPPEAS, a brand of Organic Chickpea Puffs. The agency will execute a communications program to … Read the whole story