MAD Agency Daily
Thursday, September 29, 2016
  • MullenLowe Mediahub Wins Western Union's Global Media Biz

    The win follows a consolidation review that began in May. The agency has created a new operation called Team Union -- based in London … Read the whole story

  • How Ad Fraud Messes Up Measurement

    We have all heard of ad fraud. And we all probably also know that showing ads to bots -- non-human visitors -- is a … Read the whole story

  • AT&T's Re-bundled Agency Solution

    Speaking at an Advertising Week event in New York today, Fiona Carter, Chief Brand Officer at AT&T, said she was looking for a new … Read the whole story

  • 'I Taped The Game' (And Other Antiquated Phrases)

    We live in a period of amazing innovation and technological advancement progressing at an unbelievable rate these days. As a result, many of the … Read the whole story

  • Chobani Appoints Wieden + Kennedy As Lead Creative Agency

    The move comes about a month after the brand selected Horizon Media as its new media agency. The yogurt marketer spent more than $30 … Read the whole story

  • Navigating The Marketer's Dilemma

    It's not easy to be a marketer in today's landscape. Industry executives discussed the current state of advertising during Advertising Week 2016. Read the whole story

  • CEO To-Do List: Talent Search, Content Management, Cope With Pace Of Change

    At an Advertising Week session with industry CEOs there was agreement that the pace of change will only accelerate and companies have to adapt … Read the whole story