• by Amy Corr , September 28, 2016

M&C Saatchi PR was named agency of record for HIPPEAS, a brand of Organic Chickpea Puffs. The agency will execute a communications program to support the launch of HIPPEAS stateside. The account will be led out of M&C Saatchi PR's New York office. HIPPEAS are currently available in Starbucks locations nationwide and will soon expand to additional retailers, including Whole Foods and Amazon.

"After a competitive search for an agency partner, M&C Saatchi PR proved to be the clear decision, as the team demonstrated a true understanding of the HIPPEAS product, its target audience and distinctive brand spirit," said Livio Bisterzo, CEO of Green Park Brands. "M&C Saatchi PR is grounded in their commitment to drive our mission of spreading of Peas and Love, making them the perfect partner to tell our story."