NEW! Land O'Lakes Will Donate 11 Meals For Every Food Pic Deleted From Instagram

by Amy Corr @MediaPostOTL, September 28, 2016

Instagram users who are obsessed with food porn can do a world of good by deleting pictures of their last supper. Land O'Lakes launched "Delete To Feed" as a way to combat hunger in the United States. The concept is so simple, even I could mange it. For every food post deleted, Land O'Lakes will donate 11 meals to Feeding America, until the brand's goal of 2.75 million meals is reached. All you need to do is log into Instagram, select the photos you'd like to delete, and Land O'Lakes starts donating. Users receive a badge after deleting photos that can be shared on social networks with friends and family. The Martin Agency created the campaign.

cause-related, instagram, social media, social networks

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