by Steve McClellan
The two firms had been in talks since April, shortly after the agency relinquished the Target account, which was taken over by GroupM (which … Read the whole story
-
by Richard Whitman, Columnist
It's the fifth time the agency has been named Network of the Year at the Clio Awards in the past nine years. Read the whole story
by Larissa Faw
During the Man Code at Advertising Week, execs discussed how marketers best need to tailor their messages to reach today's men. Read the whole story
by Steve McClellan
CP+B's Chuck Porter and Lori Senecal were quizzed at an Advertising Week session Thursday about what agencies ought to be doing to succeed in … Read the whole story
-
by Larissa Faw
During a panel session at Advertising Week, execs discuss what agencies will look like in the future. And are we beginning to see it? Read the whole story
by Larissa Faw
Keith Reinhard joined DDB North America's Wendy Clark for a frank discussion about the current state of advertising and its own organization during Advertising … Read the whole story
-
by Larissa Faw
Canvas Worldwide's Paul Woolmington and Horizon's Bill Koenigsberg discussed the challenges in building today's workforce during Advertising Week 2016. Read the whole story
by Larissa Faw
California Milk Processor Board is getting some hammy help in encouraging Hispanics to drink milk. Read the whole story
by Steve McClellan
A 16-year veteran of Deutsch LA, most recently as partner and director of media and data strategy, Kyle Acquistapace is credited with playing a … Read the whole story
-
by Larissa Faw
At an Advertising Week panel, three independent agencies -- Venables Bell + Partners, Joan and Wieden + Kennedy -- discussed their reasons for staying … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has … Read the whole story