MAD Agency Daily
Wednesday, October 12, 2016
  • USAA Finds 'Power Of One' With Publicis Groupe Agencies

    Financial company USAA has consolidated marketing and communications responsibilities with Publicis Groupe and its agencies Razorfish, Saatchi & Saatchi, MSLGROUP, Mediavest|Spark and Prodigious. The … Read the whole story

  • Clinton And Trump Lose On The Design Front

    Let's take a break from the raucous debate playing out on Facebook feeds across the country about this presidential election. Rather than discuss the … Read the whole story

  • ANA Spearheads New Multicultural Alliance

    The new group, called the Alliance for Inclusive & Multicultural Marketing (AIMM) is designed to help strengthen multicultural marketing efforts by brands and agencies. … Read the whole story

  • Why Millennials Are So Fascinating

    Millennials are probably the first generation since the Baby Boomers that bridges that adoption of a massively influential technological change. Most definitions of this … Read the whole story

  • Dentsu Gets Happy As Mcgarrybowen Expands To India

    Dentsu has agreed to acquire Bangalore, India-based ad agency Happy Creative Services. Following the acquisition, Happy Creative will become part of mcgarrybowen, one of … Read the whole story

  • Navy Deploys VR Combat Simulators To Engage Potential Recruits

    Developed with agency Wunderman Chicago, the "There is no Tech, Like Navy Tech," concept introduces two high-tech combat simulation modules with immersive virtual reality … Read the whole story

  • Gusto Launches First Brand Campaign

    The San Francisco-based human resources services provider is working with agency Erich & Kallman and has signed comedian Kristen Schaal to appear in a … Read the whole story

  • Hoppy Holidays: RTO+P, Distiller Gin Up Seasonal Brand Extensions

    Red Tettemer O'Connell + Partners (RTO+P),and craft spirit brand Peach Street Distillers are rolling out the first in a series of limited-edition seasonal batches … Read the whole story

  • Nature Conservancy Takes New Marketing Tack, Depicts Future

    A year ago, agency enso started working with the Conservancy to pivot its ongoing campaign toward attracting a new generation of supporters in California. … Read the whole story