Interpublic research arm Magna has upgraded its U.S. ad revenue forecast and now predicts that media owners' net advertising revenues will grow 6.3% to … Read the whole story
Cool and ad agencies have had a long, intertwined relationship. On the one hand, agencies are at the forefront of culture and often have … Read the whole story
Universal Pictures is supporting the thriller "The Girl On The Train" with a Snapchat campaign that encourages viewer interaction. This is the first time … Read the whole story
Farahat spent 26 years at P&G in a range of marketing and general management roles at various times working across Europe, the Middle East, … Read the whole story
The agency selection came after a formal review. The account was previously serviced by Butler, Shine, Stern & Partners. Vitro, based in San Diego … Read the whole story
As brands start to explore the potentials of augmented and virtual reality, some agencies are diving into what's happening at the ground level. This … Read the whole story
Her new role will include setting the direction for account services, improving cross-team integration and collaboration within the Dentsu Aegis Network, as well as … Read the whole story
iCrossing will be responsible for all digital marketing disciplines such as media planning/strategy, creative development and data/analytics. The first work will debut in Q1 … Read the whole story
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Our industry has plenty of headline-grabbing woes these days. Neanderthal executive behaviors, the ANA transparency investigation and ongoing brouhaha, dizzyingly frequent agency reviews, aggressive … Read the whole story
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By this point in the process you pretty much know whom you're going to be voting for come Nov. 8. In many cases you … Read the whole story
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The latest email "killer" comes from Facebook, but it is coming from a long line of moves intended to put an end to the … Read the whole story
Russia's S7 Airlines launched a lovely online video that encourages seeing as much of beautiful planet earth as possible. Few people are ever truly … Read the whole story
Havas New York named Diana Vienne as chief talent officer. She will partner with Laura Maness, president of Havas New York, and the leadership … Read the whole story
Heavenspot, part of M&C Saatchi SHARE, was named digital agency of record for Fox Restaurant Concepts, charged with creative, strategy and digital work supporting … Read the whole story
