MAD Agency Daily
Tuesday, November 8, 2016
  • Toyota Consolidates $300 Million European Duties At The&Partnership

    The&Partnership will set up an integrated network of dedicated hubs for Toyota in order to support the car maker's transition toward a digital-first model. … Read the whole story

  • Up To $35B Of Co-Op Ad Funds Go Unclaimed Annually

    The Local Search Association released a white paper which estimates that of the total $36 billion to $70 billion annual co-op advertising dollars available … Read the whole story

  • Mother NY Invests In Snapbac

    It's the latest in a series of investments the agency has made in various brands and properties. Agency CEO Peter Ravailhe says the investments … Read the whole story

  • Barker Lands Bennigan's, Steak And Ale AOR Duties

    The New York-based independent agency will handle strategy, creative, promotions, product innovation, social media, franchise development, and media planning/buying. The award came after a … Read the whole story

  • How Women Can Thrive In The Male-Dominated Ad World

    Women who have broken the 3% barrier to climb to the top of the business world have had quite a journey. Sexist bosses, wage … Read the whole story

  • Finally, A Ticket That Can Unite The Country (If You're A Cubs Fan)

    It's pretty late in the game, so to speak, but if you're still undecided about who to vote for in the presidential race, really … Read the whole story

  • Media's Fragmented Election Coverage Landscape

    And that's a good thing for consumers who want a personalized coverage experience. Unless you are living under a rock you know that tomorrow … Read the whole story