She's the first woman to lead the agency's flagship New York office. Reiner put some of P&G's big beauty brands front and center in … Read the whole story
The study found that 12 percent of marketing and advertising executives plan to hire to expand teams with new positions and 67 percent plan … Read the whole story
Age- and gender-based demographics -- a staple for targeting consumers in media plans and buys since the 1960s -- is still the predominant targeting … Read the whole story
The Project Fruitcake campaign, from School of Thought, questions whether taste buds can be "rebranded" in order to boost the positive perception of this … Read the whole story
The agency's CCO post has been vacant since the departure of Perry Fair last spring. Fair had run the agency as president and CCO. … Read the whole story
Horizon Media partnered with non-profit, SuitUp, to teach NYC students about media skills and encourage them to solve real problems for well-known brands. The … Read the whole story
Travelers who visit BestFreeShippingOnEarth.com between December 16 and 20 to select an item to purchase-- such as an Italian silk scarf from Rome or … Read the whole story
I first met Amy Ingram through an email she sent to arrange a meeting with the CEO of a New York AI company. My … Read the whole story
There is an odd discontinuity in the online advertising business: brand versus direct response (DR). An opposing force, the pressure to integrate the purchase … Read the whole story
The U.S. Chamber of Commerce launched a 45-second ad encouraging shoppers this holiday season to support small businesses beyond Small Business Saturday and throughout … Read the whole story
BBH LA hired Lesley Danger Bea as associate creative director, charged with leading projects across all accounts. Previously, Bea worked at R/GA, David & … Read the whole story
Epsilon, an Alliance Data company, has expanded its relationship with Road Scholar, an organization providing education travel for adults. Epsilon now handles personalized digital … Read the whole story