by Steve McClellan
MediaVest, part of Publicis Groupe, is the incumbent and is expected to defend. It has handled the assignment since 2011. The company had total … Read the whole story
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by Richard Whitman, Columnist
Jack Morton Worldwide has hired Rachel Donovan as senior vice president, executive creative director, based in the agency's New York office. Read the whole story
by Wayne Friedman
Kantar Media says the game looks to rise above its $445 million level in 2016 -- national TV advertising dollars coming from pre-game, in-game … Read the whole story
by Steve McClellan
Intel created the 360-degree replay technology Fox is using in its Super Bowl LI coverage on Feb. 5 and the tech giant wants the … Read the whole story
by Larissa Faw
Developed with agency Baldwin&, the campaign kicked off across social media on January 6 with teasers, animated GIFs and a video that documents how … Read the whole story
by Joe Mandese
"Today, in America, the typical person makes 35,000 decisions a day," Aaron Shapiro said recently during a presentation championing Huge's brand of "anticipatory design" … Read the whole story
by Steve McClellan
A study by WPP and its market research subsidiary Kantar Millward Brown and Google looked at China's most powerful global brands. The study found … Read the whole story
COMMENTARY
by Jason Carmel
The best book on marketing analytics that I've read is not about marketing analytics at all, but rather about snakes, scorpions, spiders, and jellyfish. … Read the whole story