• by Amy Corr , January 12, 2017

Reliant, a Houston-based electricity retailer, Y&R Austin as its agency of record, following a review. Innocean previously handled the account. The agency is tasked with driving brand awareness for Reliant among Texans in competitive markets, as Reliant grows its retail electricity business.

"We are thrilled for this opportunity to work with Reliant – one of the most innovative and exciting energy companies in Texas," said Jennifer Wilson, managing director, client service of Y&R Austin. "It's great to help them grow the electricity side of their business and also expand into new consumer services."

Added Elizabeth Killinger, president of Reliant: "We wanted someone with the strategy and creative chops to bring us into new product markets and categories, while staying true to our core business. We are thrilled to have the Y&R team help us continue to advance Reliant's leadership position and enable us to achieve our full potential to power, protect and simplify life for consumers in the Texas market."

Reliant Energy spent $10.5 million on measured media in 2015 and $8.8 million the first nine months of 2016, according to Kantar Media.