Texas is in the process of enacting a so-called 'Bathroom Bill," similar to the one passed in North Carolina last year. But Austin-based ad … Read the whole story
An IAB study found that just 22% of British adults -- and possibly fewer -- use ad-blocking software. "Access Denied" policies by publishers seem … Read the whole story
- COMMENTARY
Changing metrics is the foundation stone of the change we expect to see in 2017 and the right measures will provide marketers with a … Read the whole story
The selection was made without a formal review; the high-end appliance brand did not previously have a U.S. agency of record. Barker will handle … Read the whole story
- COMMENTARY
MediaPost reported yesterday on the 2017 edition of the American Marketing Association's Marketers Confidence Index. Apparently, marketers today are losing confidence in their ability … Read the whole story
Digital marketing agency IMM partnered with Sublime Skinz and The Trade Desk on a campaign to drive target consumers to a phone provider's Web … Read the whole story
When the Tufts Medical Center engaged Nail Communications for a marketing campaign last year, the agency recommended a makeover to elevate the experience for … Read the whole story
The latest financial results make it clear just how vast the gap is between what young shoppers want and what department stores have to … Read the whole story
- COMMENTARY
Is anyone not politically polarizing these days? The Oscars are upon us and, if you listen closely, you can hear advertisers that have cast … Read the whole story
Drug Free Kids Canada wants to make having the talk about driving while high as painless as possible with "The Call That Comes After," … Read the whole story
Industry veteran Steve Intrabartola is joining Smoke & Mirrors New York as executive producer to directly oversee the agency's production department as well as … Read the whole story
Pitch was awarded a branding assignment for videogame behemoth Blizzard Entertainment. The agency was tasked with creating a campaign for Hearthstone: Heroes of Warcraft, … Read the whole story
