• by Larissa Faw , February 23, 2017

Industry veteran Steve Intrabartola is joining Smoke & Mirrors New York as executive producer to directly oversee the agency's production department as well as all creative activity and artists in design, CG, VFX/Flame and Color. He reports to managing director Cayal Mathura.

He has two key priorities, they say. Ensuring that the 30- to 40-staffed shop will attract some of the best creative work out there, and ensuring that said work, once in production is beautiful and perfectly executed.

For the past two years, Intrabartola served as associate head of production at Psyop and has also spent time at Panda Panther, Perception and Charlex. He has developed animation and VFX-led spots for Blue Moon, Target, Fanta, Lay's, Cricket Wireless, Clash Royale, British Gas and Mucinex, among others. He also led last year's VR and experiential installation at JFK airport titled "Mr. Mucus Talks Back," in collaboration with McCann New York.

Intrabartola succeeds David Michaels, who is being promoted to the executive suite at the agency.