• by Fern Siegel , June 2, 2025

Los Angeles creative agency Saylor, which creates campaigns for entertainment brands, has launched Elevado, a creative studio.

The move signals the agency's expansion into next-gen creative leadership. While Elevado is part of Saylor, it operates as an independent creative/production entity, helping agencies and brands chart AI creativity and strategy.

Saylor CEO Will Trowbridge partners with Rupert Cresswell, newly appointed CCO of Elevado and head of innovation at Saylor, to oversee the business.

Previously, Cresswell served as executive creative director at Alkemy X. He has worked on campaigns for Adidas, Google, Meta, Disney and Playstation.

Though unnamed, Elevado reports a growing roster of clients.

“Our mission at Elevado is to redefine what a creative studio launching in 2025 can look like. In a time of rapid technological change, we set out to build something agile and future-facing. A studio built around hybrid production, where AI, live action and VFX workflows come together. While staying rooted in craft and storytelling, we embrace new ways of making work that moves the needle,” Cresswell told Agency Daily.

Founded in 2021, Saylor's client work includes Netflix, Disney, Paramount+ and Prime Video.