That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also … Read the whole story
Want the skinny on the ad world's not-so-beaten-path-takers? Take a detour to Adlandia, a new bi-weekly podcast hosted by GE's Alexa Christon and Giant … Read the whole story
The fourth quarter was better, however, when the ad holding company reported organic revenue growth of 3.8%. Reported revenue for the quarter was $390 … Read the whole story
Viewers turned to social media to discuss the Best Picture envelope mix-up according to Amobee brand intelligence. The most mentioned Oscars advertiser on the … Read the whole story
Brandzooka, the automated media planning and buying platform backed by Madison Avenue renegade Alex Bogusky, closed a second round of funding and is on … Read the whole story
Rauxa has tapped Rita Ku for the new role of Chief Intelligence Officer, effective immediately. Ku, based in New York, joins from DigitasLBi where … Read the whole story
WPP says Funke brings integrated creative leadership and award-winning expertise to the agency. He most recently served as vice president, creative director at Saatchi … Read the whole story
I was recently blown away by a TED talk given by Reshma Saujani, the founder-CEO of Girls Who Code, a national non-profit organization trying … Read the whole story
The film featured a woman named Shoshanna Roberts and was produced by Rob Bliss and was created to show, as explained by Bliss, "what … Read the whole story
Samsung tipped its hat to creatives on a budget with "Samsung Galaxy: The Rest of Us," which aired during the Academy Awards. The 60-second … Read the whole story
Adaptly is naming Rob Kabrovski to the new role of vice president of accounts, EMEA. The marketing technology and services company works with advertisers … Read the whole story
Travel website Booking.com added Deutsch and Joan to its roster of US agencies. Wieden+Kennedy Amsterdam previously handled US work and will continue to handle … Read the whole story