MAD Agency Daily
Tuesday, February 28, 2017
  • Report: Most Advertisers See Media As 'Complex Headache'

    That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also … Read the whole story

  • Adlandia Stakes Out Ad World's Not-So-Beaten-Path

    Want the skinny on the ad world's not-so-beaten-path-takers? Take a detour to Adlandia, a new bi-weekly podcast hosted by GE's Alexa Christon and Giant … Read the whole story

  • MDC Posts 'Disappointing' 2.3% Growth

    The fourth quarter was better, however, when the ad holding company reported organic revenue growth of 3.8%. Reported revenue for the quarter was $390 … Read the whole story

  • Oscar Flub Scores Big On Social Media

    Viewers turned to social media to discuss the Best Picture envelope mix-up according to Amobee brand intelligence. The most mentioned Oscars advertiser on the … Read the whole story

  • Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands Too

    Brandzooka, the automated media planning and buying platform backed by Madison Avenue renegade Alex Bogusky, closed a second round of funding and is on … Read the whole story

  • Rauxa Taps Ku For New CIO Role

    Rauxa has tapped Rita Ku for the new role of Chief Intelligence Officer, effective immediately. Ku, based in New York, joins from DigitasLBi where … Read the whole story

  • Mazda's Agency Hires New Chief Creative

    WPP says Funke brings integrated creative leadership and award-winning expertise to the agency. He most recently served as vice president, creative director at Saatchi … Read the whole story

  • Why TED Talks Should Target Kids

    I was recently blown away by a TED talk given by Reshma Saujani, the founder-CEO of Girls Who Code, a national non-profit organization trying … Read the whole story