by Steve McClellan
Both firms are controlled by Bollore Group, which has been pushing for closer cooperation between the two entities for years. The deal is subject … Read the whole story
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by Richard Whitman, Columnist
The 4-step process begins with a "Briefing Doc" the client completes to specify the parameters, goals and expectations of the project. The Marketing Agency … Read the whole story
by Larissa Faw
Zenith is revealing its first major rebrand since 2002 to better showcase its research and forecasting offering along with its other capabilities. Read the whole story
by Steve McClellan
According to a new report from market research firm The Family Room, just 25% of moms now describe themselves as having the final word … Read the whole story
by Larissa Faw
That's the message in a rebranding effort for Freight Handlers Inc. by The Republik agency. The client is unveiling its new branding and identity … Read the whole story
by Laurie Sullivan
At the LIGHT Summit at Stanford University, WPP CEO Martin Sorrell said Amazon "is certainly a threat to Google in search and one statistic … Read the whole story
COMMENTARY
by Jean Freeman
For years, this industry has been obsessed with growth, big, all encompassing services and output. The pendulum of business naturally swings back and forth, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Two weeks ago, Credit Suisse's Omar Sheikh, one of the top media analysts on Wall Street, made a BIG call on the future of … Read the whole story